One-of-a-kind Ultra lounge at our New York's Eve event at the Bowery Hotel

Transformed the venue to showcase Herradura's Ultra Tequila. Set up all custom designed décor items to elevate the experience. The 500+ guests sipped on our featured custom cocktails and enjoyed Herradura infused Mexican Hot Chocolate truffles by Baseema Chocolatier. We brought the ball down with special live performances throughout the night, creating the ultra New Year's Eve experience.


Collaborate with the Boco team to create a unique event that will leave a lasting impression on your targeted demographic.

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