ROD ALANIS

Partner, CMO

As founder and CEO of NYC based branding and design agency, Optimistico, Rod’s talent and passion lie in creating better brand experiences. Over the years, he has helped brand and market a wide range of large and small clients from government to retail, start-up to turn-around.

Rod has extensive experience in branding, marketing strategy and management and has led the development and implementation of integrated programs for a wide array of organizations including Scholastic, Harry Potter, HSBC, JetBlue, Comcast, The U.S. Department of State and the Marines.

Rod’s career in branding and marketing started with the nation’s largest ad agency, JWT, where he migrated to the agency’s Specialized Communications division and founded its diversity practice. He then went on to support the development and growth of two NY-based agencies, including his own, Optimistico

Prior to the branding and advertising space, Rod did his stint in the technology world with Accenture and obtained his MBA with an emphasis on marketing and his BBA with a double major in Marketing and MIS.  Rod is also a member of the Texas Business Hall of Fame. He has spent time in Texas and Washington D.C. and currently resides in New York City. 

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